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Pace of Digital Change

A series of sessions and a panel discussions on the day of the Awards Ceremony, "Pace of Digital Change" will bring together top professionals from analytics, consultancy and performance transformation, to discuss vital topics in digital experience and share insights and advice. This year's DXA is honoured to have four seasoned experts as panelists. See the agenda below:


13:00 - 13:15 Registration
13:15 - 13:45 Donal Simmie, Head of Data Science at NewDay

With a background as a commercial Software Engineer, Donal established a successful data science team & helped bring data-driven culture into financial services. He also has extensive knowledge of Lean&Agile principles adapted for Data Science and executed with demonstrable value creation.

13:45 - 13:55 Break
13:55 - 14:25 James Linkins, Head of Digital Analytics at BT & EE

With extensive experience in analytics, James is responsible for all insight generated to support the entire Digital Function, using data from the BT estate, determined to make BT the best class data-driven business.

14:25 - 14:35 Break
14:35 - 15:15 Donal Simmie, James Linkins, Helen McDermott and James Rowland

Director, Financial Services at Capita

Over 25 years’ experience helping develop and deliver people and technology solutions for banking and financial services organisations. Helen has worked across geographies providing customer experience transformation programmes for some of Europe’s largest organisations, addressing complex business challenges and creating competitive advantage. A champion for her clients, with a wide range of operational knowledge and passion for digital driven innovations supporting Capita’s purpose to deliver better outcomes.

James is a results-driven leader with a proven track record for increasing performance on digital marketing channels led by the push for growth and a company's ambition to be the best in their field. He enjoys speaking at conferences and other events, being passionate about digital marketing over all other forms.

15:15 - 15:30 Break
15:30 - 17:15 Awards Ceremony